This course delves into the contemporary transformations of consumption and work and how they impact consumer lifestyles. It draws upon insights from consumer culture, marketing, and organization studies to elucidate how evolving dynamics between consumption and work can foster more ecological ways of living. ;
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We will begin our journey by exploring what we mean by consumer lifestyles and consumer culture. Subsequently, we will explore the emergence of new ways of working, investigating their intricate relationship with consumption patterns and consumer lifestyles. ;
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We will examine contexts and cases from coworking spaces, eco-districts, remote work arrangements, consumption skills, service-oriented remote work, and third places. Through this exploration, we aim to unravel whether and how these phenomena contribute to the emergence of novel consumer lifestyles rooted in sustainability.
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Throughout the course, students can expect a dynamic blend of engaging lectures, typically scheduled for mornings, complemented by immersive field visits, guest speaker sessions, and in-depth case studies. A central component of the course involves collaborative group projects, wherein students will explore the synergies between work and consumption and consider avenues for fostering more sustainable lifestyles.